I mentioned in one of my earlier posts that Whole Foods was a whole new world, and that it deserves its own blog post. And it still fully does. So, here it is!

First thing’s first, yes, Whole Foods Market is technically a Supermarket, but nothing like Kiwis who have never ventured out of New Zealand have seen before. I don’t even want to put it in the Supermarket basket, it just sounds… dirty.

My first experience, and introduction to one of the best things ever was chaotic to say the least. But at the same time it was… magical, colourful, bustling, sweet-smelling, dazzling, and delicious. Seriously, I just looked at my sub-par photos and they don’t nearly do it justice.

I believe I’ve also mentioned before that San Francisco was in its own little bubble, an area that’s no really representative of “typical” or “stereotypical” America. It’s full of busy, lovely, smart, and very health-orientated people. (As well as lots of homeless. Also, a kind of alarming statistic was told to me recently that an average service worker here is holding down 2.5 jobs. Ouch)

The Whole Foods Market caters to exactly these people, as soon as you walk in you are surrounded by fruits, a deli, salad, soup, and hot meal bars, drinks, organics, baked goods, etc. But as you explore further in there are many amazing finds just waiting in the depths of the shelved isles.

For example, you can get a growler of craft beer here for $18, dozens of kinds of organic milk, at around $3, craft chocolate, fresh sea food, a whole selection of different soups, salads, curries, sushi, sandwiches, cooked thins like pizza, and lots with vegetarian and vegan options.

I’ve discovered my favourite thing to do here is make a salad box, filled with lettuce, spinach, chia seeds, sunflower seeds, fresh capsicum, cucumber, mushrooms, cherry tomatoes, a hard boiled egg (lol), whatever other fresh veggies they have, and sometimes some spicey roast chicken. It’s very good. It’s like a better, do-it-yourself Subway model, but you pay for all these salad options by weight, so be warned, don’t pack in a ton of rice for a cheap meal because it will come back to bite you in the bum (yeah, that happened, but not to me thank god).

The first moment I stepped in to Whole Foods it felt so unreal, it was my second day in the city. I remember it so clearly. We went right around lunch time on the hottest day that ever was. The cool air conditioned store embraced us as we stepped inside, right into the hustling, bustling hive of activity centered around these SoMa shoppers.

There were people everywhere, food everywhere, lights, colours, fruits, smells, it was glorious. There’s nothing like Whole Foods, I don’t even think this blog post does it justice.

Will probably need to get some better images, but nothing I describe or show you will do it justice until you actually go. So, next time you’re in San Francisco – don’t bother about Fisherman’s Warf, the Golden Gate Bridge, other touristy things… just go to Whole Foods.

Actually I don’t know if they have them in other cities, if they do, leave the “travel itinerary” at home, there’s only one place you need to go to and that’s here.

Okay, maybe I hyped it up slightly a little too much, because since writing this I have in fact discovered many more amazing things, including the best wrapped up thing I’ve ever eaten, a $2 fresh fish taco trailer, flying above all the islands around SF with champagne (oh yeah, that story is my favourite so far. It’s a real doozey), and the wonderful world of LA (from where I’m currently writing this).


Whole Foods.

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