I’m a motivated, data driven, ‘smart creative’ with a passion for problem solving and making a positive difference to my community. I have an extensive range of skills and experience with platform based tech startups and scale ups in product, people, and marketing – I excel at finding what customers want and transforming UVPs at company, product, or feature level.
My Regular Tool Kit
Over 1.5M people in Australia use HealthEngine to access healthcare services each month. From providing online booking capabilities to software for doctors and an app for patients, HealthEngine is at the forefront of transforming healthcare services for the better. I joined HealthEngine as a Digital Marketing Specialist and was quickly promoted to Product Marketing Manager, then later to acting Product Manager and was responsible for overseeing product design, development, and growth for patient-facing features.
Yabble is an online marketplace where parents can easily find and book after school activities for children and where activity providers can be discovered and fill their classes online. I founded this company in late 2015 and since then have raised funding from RAC and Vocus Upstart, attracted a top web developer to join the team as a founder, and Yabble has been named as one of the top 10 Startups to watch in 2017.
As the Marketing Manager of Shift72, I have overseen this company from concept to creation, providing input to branding, voice, copy, website design and promotion. This role was primarily focused on B2B marketing, building affiliate relationships, driving and converting leads from articles, white papers, landing pages, and managing design and development of all marketing touch-points.
As the Platform Manager of IndieReign, it was my responsibility to oversee the day to day running of the platform, lead IndieReign into growth by forming international partnerships, and instil a marketing-led ethos within the company. I ensured that as a Video on Demand platform, the team remained focused on meeting user needs while maximising revenue for both IndieReign and the creators that use the platform.
Some of My Work
Advertorial / Case Study
Concept, remote photographer brief, interviewee brief, copy editing, design execution
Digital / Case Study
Concept, customer liasing, photographer brief, on site interview, copywriter brief, copy re-write, wordpress execution
Digital / Landing Page
Concept, design, creation, execution, video
What I’m Looking For
I want to be a part of something that makes a positive impact on the world.
I value autonomy and collaboration, creative freedom, data-driven direction, exploring boundaries, embracing new technology, variety, and finding paths with least resistance. I’m malleable, I can fit into any industry or workplace and I’m open to any opportunity.